London - 29 January 2020 - Equiti Group, a progressive provider of multi-asset financial products, has announced the appointment of Adrian Coxon as Chief Marketing Officer.
Coxon brings a wealth of global experience having built international brands in the industry and launched them into new and emerging markets. He has a track record of delivering retail and institutional growth across a wide range of products and markets with extensive expertise in digital marketing.
Coxon’s career has incorporated both large multinational institutions and small start-ups.
He has a long history working in the financial industry having held senior roles at IG Group, Saxo Bank and Gain Capital, managing global marketing teams and delivering campaigns across regions including the UK, EMEA, South America and China.
In welcoming Adrian, Equiti Group CEO, Iskandar Najjar, said: “We are tremendously pleased to welcome Adrian to Equiti Group and look forward to his valuable contribution. As a strategic hire for group, Adrian will drive initiatives to elevate Equiti’s brand and add momentum to our global growth strategy.”
Equiti Group’s vision is to extend its global footprint to new markets and regions and introduce innovative offerings.
Commenting on his new appointment, Adrian said: “What attracted me to Equiti was the company’s commitment to deliver excellence in every area of its business operations, from local regulation through to compliance and customer service. Operating at a global level, Equiti still maintains a local touch that’s refreshing to see. I’m excited by Equiti’s strategic vision and am looking forward to helping to deliver on its growth strategy."
In 2018, Equiti became the first company to be awarded a brokerage license by the Jordan Securities Commission, the license allows the company to provide financial advisory and brokerage services in the local and international markets. Following that, Equiti became the first online non-dealing brokerage to receive a license from Kenya’s local regulator, the Central Markets Authority.
Coxon is the latest in a number of senior hires at Equiti Group. These include:
· Dr Gafaar Saleh, Global Head of Growth: Equiti Group
· Mohamed Al Zuby, Chief Technology Officer: Equiti Group
· Samwel Kiraka, Chief Executive Officer, EGM Securities, a subsidiary of Equiti Group